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A "Top Ten" Producer
cell: 415.819.2663
office: 415.321.3115
Email Annie Williams




About Annie
San Francisco Real Estate

Annie Williams is a results-oriented professional and a seasoned negotiator, ranked among the top 1% of realtors in San Francisco.

Annie was one of Hill and Company's top 10 producers every year when she first joined the company in 2003. In 2008, she moved to TRI Coldwell Banker where once again she was a top producer, and ranked in the top 1% internationally among Coldwell Banker brokers.

Happily, she rejoined Hill & Co. in January of 2012.

Annie believes in long-term client relationships. At the outset, she discovers her clients' financial needs, taste and time frame. By doing so, she strives to minimize any waste of time caused by marketing to the wrong audience, or looking at the wrong property. She knows that buying or selling a home is the biggest financial transaction most people ever make, and her goal is to make it an exciting, fun, and satisfying experience.

Annie graduated with honors from U.C. Santa Barbara and also completed the Strategic Marketing Management Program at Harvard Business School.

Prior to entering real estate, she was a successful executive in the Bay Area venture capital and media industries, where she ran marketing at both Venture Strategy Partners and CNET. Before this she held a variety of executive level sales and marketing positions at The New Yorker, Newsweek and Vanity Fair. The coupling of her business experience and real estate knowledge uniquely qualifies her to help both buyers and sellers reach their real estate goals.

Annie has extensive knowledge of San Francisco and loves to discover more of it all the time with her husband, Harry, and their two young children. She considers it a privilege to work with buyers and sellers in this great city.


Annie Williams


Top Agent Network
Annie Williams is quoted in the Wall Street Journal, 6/11/2011:
A Gadget Mogul's High-Tech Lair
A 7,750-square-foot home with six bedrooms and 6½ baths, asking $15 million...offered by Richard Thalheimer, founder and former chief executive officer of The Sharper Image.

Annie Williams, an agent at TRI Coldwell Banker, isn't surprised by the price, considering the modern finishes, the major updates and the address. "It doesn't compute on a square-foot basis, but it's all about the location on the Gold Coast and the turn-key nature," says Ms. Williams, noting that the next lowest point of entry on the Gold Coast is a $25 million house that she says needs work.
Client Testimonials:

Robert M. Wachter, MD - Professor and Associate Chairman, Dept. of Medicine Chief, Division of Hospital Medicine Marc and Lynne Benioff Endowed Chair University of California, San Francisco:
"Annie did an amazing job for us in the purchase of our wonderful house in Noe Valley. She's smart, savvy, and supportive, has amazing contacts (loan officers, contractors, roofers, inspectors, etc.), and she has all the tools of an outstanding realtor -- part tough negotiator, part diplomat, and part family counselor. Buying a house is incredibly stressful, but Annie came as close as humanly possible to making it a pleasure."

Sara Maher, Pixar and Bert Berry, Pixar:
"Being first time homebuyers we felt completely taken care of by Annie. Every step of the process was carefully laid out for us. She was incredibly informative, thorough and attentive. She gave us great advice and even helped us resource all the things we needed to get our new house ready for move-in. Annie gets five-stars in our book! I look forward to recommending her to our friends and colleagues."

San Francisco Real Estate

More Testimonials:

Dr Steven Vitcov, MD CPMC and Dr Ruby Ghadially, MD UCSF:
"She is really an amazing, talented agent, completely on her game. She knows the market inside and out, and she really knows how to close a deal. We were about to start a big remodel when we met Annie. She said she could sell our house and find us a new one, so we could avoid living through the remodel. We said,"Go right ahead - good luck!". It was the end of 2009. The real estate market was really dead. We thought she'd never do it.

"Sure enough, she found a buyer! We got our full asking price. She was magnificent. On the buy side, we managed to get our new house for substantially lower than listed, thanks again to her skillful negotiation. We both work full time (and then some). Annie chased us down and made it easy to sign papers, review offers, etc. I can't recommend her more highly."

Dan Carroll and Stasia Obremskey:
"Annie has helped us purchase both personal and investment properties in the competitive San Francisco market. In all cases, we worked with her to assemble key market intelligence, strategize on terms, package our offer so that it was the most attractive even though our offers were often below the market price. Her personal service doesn't end with the close of escrow; she follows up on countless details, connects us to important resources and understands our ongoing needs. Annie has caused us to break our hard and fast rule of not mixing business and pleasure, because she is fun to work with and a consummate professional."

Zeb and Kate Ripple:
"Annie is an excellent communicator, a problem solver and a highly effective negotiator. Her conscientious attitude was apparent through the entire transaction—marketing to escrow. We are thankful to Annie for helping us through the emotional and complicated process of selling our home."

Eric and Mindy Swagel:
"Annie helped broker both our new home purchase and the sale of our condominium at a time when the market was very difficult to read.  She was always respectful of our concerns and perceptions of value and allowed us to drive negotiations without pushing us toward any position.  At the same time, she made sure we understood market conditions and remained realistic.  She managed challenging personalities, a skittish lender, inspections, cold feet, and remained rational, focused, and ethical throughout."

Lisa Wilcox, Marketing Executive:
"Annie Williams is dedicated, responsive, tireless and creative. She is an excellent marketer. She also is fabulously upbeat and pleasant which makes her a pleasure to work with and, importantly, allows her to get along well with prospective buyers and sellers and their agents. Annie has endless resources and excellent suggestions. You can trust her gut. Annie Williams made the very stressful, high stakes real estate process manageable."

Charles E. Koob, Partner - Simpson Thacher & Bartlett:
"I have bought or sold residential properties in eight states. I have never worked with a broker who was more attentive, professional or efficient. She understood exactly what we were looking for and never contacted us about a property that did not meet our needs. She was a delight to work with. She went out of her way to arrange for inspections and repairs as we live in New York and could not deal with any of these issues from a distance. I will work with Annie again and would enthusiastically recommend her to any prospective buyer."

Robert M. Perkowitz, Columnist & Entrepreneur:
"Annie has helped us buy two homes and sell one in San Francisco, and we will go straight back to her on our next transaction. She is very sensitive to our needs during the process, supportive in all aspects of the transaction, and makes it as easy as possible. Annie is a great person to work with."

Grant Dollens, Entrepeneur:
"Annie worked to really understand our needs and desires for our property. She takes a long-term view of the relationship built throughout this process, and is not focused on the transaction alone. In our case, Annie got to know us, and what we desired, well enough to advise us against bidding on a property that wasn't exactly what we wanted. The patience she encouraged us to have paid off handsomely, as we later found the perfect home.

"Buying a home is an immensely personal experience, and we were happy to have Annie guide us through this process. We viewed her less as our realtor, and more as our advocate. We were confident that all the advice Annie gave us was in our best interest alone.

"We were first-time buyers, and Annie led us through the process with ease and professionalism, answering our questions and calming our fears all along the way."

Susan Marsch, Vice President and General Counsel - Redback Networks Inc.:
"If it weren't for Annie Williams, I'd never be in my own home. She had a keen eye in figuring out my needs and what was on the market that would work for me. She took all the time in the world to discuss the pros and cons of the homes and neighborhoods we looked at and made looking for a home in an incredibly depressing market one of the most positive experiences of my life. Because of her savvy negotiating ability, I purchased my home at a very reasonable price and how many people can say that now a days."

Fiona Wilson MD, Medical Director Internal Medicine Practice - Parnassus, UCSF; Vice President Quality Initiatives - Brown and Toland Medical Group:
"Annie was a fabulous agent to work with. She spent time with us initially to help us clarify what we wanted and what we really needed. She was energetic and flexible around our complex professional and family schedules. Her eternal optimism matched us and helped get us through a couple of outbidding offers. Ultimately with her help, we ended up buying the perfect house. She was equally helpful in the sale of our condo."

Leslie Jackson, Owner - L Designs Marketing:
"Being new to the San Francisco real estate market we were extremely overwhelmed. Annie took what could have been a very frustrating process and turned it into an uncomplicated, successful, FUN process. Annie was honest and dependable from the moment we met and she made our house hunt, and subsequent purchase, very stress-free. We enjoyed working with Annie so much we now consider her our friend as well as our agent."

Jason Senn, Strategic Partner Development - Google, Inc:
"From the moment we met Annie we found her to be upfront and extremely informed. She provided us with unparalleled support and was indispensable in helping us navigate our way through the purchasing process."

Lisa Renstrom Sierra Club - President:
"Annie is a delight. Great follow up and follow through, persistent and insistent, knowledgeable, but most important fun to work with."

Julia and Bill Brentani:
"There's no other way to say it other than, Annie found us our dream house! She figured out our wants and needs before we even knew what they were. She gave us the most personalized service we could have hoped for.

"She is the perfect guide for this tumultuous process. Annie is an extremely resourceful person--there is nothing she doesn't already know or can't find out in or about San Francisco."

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